Brian Bacino, Creative Chief / Writer / Film Director
Levi’s needed to reclaim its throne and become relevant to a new generation. This campaign originated by Suzanne Finnamore and Ken Woodard gave 501 reasons why Levi’s were the definitive American jean. We told cinematic stories to dramatize key product features with films that exploded into popular culture with the help of the world’s best directors. This was the most decorated campaign I’ve ever had the privilege to work on as a Writer and Creative Director.
"Reason No. 241: The button fly, an ounce of steel where you need it most." This epic (and quite controversial) spot, created by Brian Bacino and Steve Fong, stirred Lion-sized debate at Cannes and was eventually stripped of its Gold Lion. Nevertheless, it went on to achieve internet fame partially thanks to its up and coming female co-star, Jamie Pressly. Directed by Tarsem.
“Reason no. 50: The 5th pocket, overlooked since 1873.” This spot I created with Steve Fong was masterfully directed by Tarsem and won Best of Show at the SF ADDY’s, as well as a Clio, and a D&AD award.
"Reason Number 259: Those fashionable copper rivets." This spot created by Brian Bacino and Don Creed, and brilliantly directed by David Fincher, imagined a futuristic tattoo and piercing boutique to dramatize the 501’s copper rivets.
Point of Sale Poster
Print & POS
Print & Posters designed by Ken Woodard & Tom Bonauro, CW: Suzanne Finnamore
Working with the San Francisco Giants from 2008-2017 was one of the great thrills of my career. From all the amazing work we created to all the fun getting to know the players (with my whole family in tow) was as good as it gets for a baseball loving ad boy like me. Here are 10 of my favorite spots that I haven’t already presented above. Enjoy. I sure had fun making them with the help of a lot of talented people including Executive Producer Mark Dwyer and Swirl Founder Martin Lauber who encouraged me to become a film director.
This Clio Winning TV spot celebrates that one night, game 7, when San Francisco held its collective breath for one giant moment. CCO & Film Director: Brian Bacino, Art Director & Concept: Ken Woodard, DP: Cliff Traimnan, EP: Mark Dwyer, Editor Jessie Boots, Ntropic.
Hunter Pence stars as Blutarsky, Buster Posey as Otter, Tim Lincecum as Boon, Brandon Belt as D-Day, Jeremy Affeldt as Hoover and Madison Bumgarner as Stork in this blockbuster TV spot written and directed by Brian Bacino and DP'd by Cliff Traiman for the San Francisco Giants that perfectly recreates the key come back scene from John Landis' "Animal House."
Bruce Bochy, Brian Wilson and Pat Burrell help a high school kid pass her driving test in this hilarious “Together We’re Giant” TV spot for the SF Giants written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
What first looks like a Mob interrogation turns into Tim Lincecum and Brian Wilson combining for a no-hit shut out in a meat locker. "Let's Play. Your Giants are in town." Written and directed by Brian Bacino, AD: James Phillips, DP Andy Lilien. EP: Mark Dwyer
Yahoo Sports wrote this great idea, directed by Brian Bacino, dramatizing how their app lets fans follow their favorite player wherever they go. Big thanks to DP Kevin Emmons and SFG Productions for the fine finish. And the Yahoo gang found the absolute perfect music.
Buster hits for all of us, and if I'm not mistaken, all of us just went deep in this "Together We're Giant" spot written and directed by Brian Bacino, DP: Andy Lilien, EP: Mark Dwyer.
Pablo Sandoval channels his inner child, a child that just crushes baseballs, in this "Together We're Giant" spot written and directed by Brian Bacino. DP: Andy Lilien, EP: Mark Dwyer
SF Giants pitching phenom, Tim Lincecum, uses the electricity of the fans at AT&T Park to dominate opposing batters and earn his bitch'n nickname. Written & Directed by Brian Bacino, DP: Andy Lilien, EP: Mark Dwyer
I just loved this spot we made to introduce the Giants new closer, Mark Melancon. I wish the rest of the season had gone as well. Great guy. Tough year.
Denard Span is the new kid on the block and Sergio Romo is the welcoming committee in this Together We're Giant spot introducing the new Giant. CCO/Writer/Director: Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
Mike Morris was happy to join the team but he wasn't about to do any of that dress up stuff the team and its fans are famous for in this "All Together" TV spot written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
Buster knows what makes the SF Giants stronger and he steps out of reality to explain to the fans. CCO/Writer/Director: Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer, AD: Carrie Ammerman
Honda wanted to go beyond just touting its safety features and benefits, and make an emotional connection. We realized that nothing makes the promise of a safe reliable car more important than Family. Just ask anybody who drives a Honda.
"Ask anyone driving the reigning champ to the biggest meet of the year. Or opening night in front of the whole town". This is the second spot in the Honda "Moments of Truth" campaign showcasing Honda's legendary reliability when you need it most. Written and directed by Brian Bacino of Pinnacle Advertising and Little Kiss Productions with Creative Partnership with Nate Robinson of Ntropic and masterfully DP'd by Derek McKane, with editorial genius from Alan Chimenti.
"Ask anyone who ever gave the keys to their kid". This cinematic spot kicks off Honda of Northern California's "Moments of Truth" campaign showcasing Honda's legendary reliability when you need it most. Written and directed by Brian Bacino of Little Kiss Productions with Creative Partnership with Nate Robbinson of Ntropic and masterfully DP'd by Derek McKane.
Why do we drive ecological cars? For them - the next generation. That's the point of this Honda Hybrid TV spot that also explains that the ecological car also has to be safe and reliable, with range that won't leave you half way to Disneyland. Written and directed by Brian Bacino with special thanks to Nate Robinson of Ntropic Films, DP Dereck McKane, EP Mark Dwyer, agency producer Brody McHugh, art director Anne To.
Remember when your kid took that first solo bike ride? Imagine how scary it is when its their first solo car drive? That’s why families count on Honda. CW: Lesly Pyle, AD: Ken Woodard, CCO & Film Director: B2
When Mom’s 4th grade hoops squad would rather watch cartoons than play ball she counts on the Honda Pilot’s 10 speaker stereo to take away home court advantage. Written and Directed by Brian Bacino, AD: Ken Woodard
Hondas have the kind of reliability you can pass down from one generation to the next. We added a touch of nostalgia to the tried and true “limited time only” retail message. Written & Directed by B2, AD: Ken Woodard, DP: Kevin Emmons, EP Jed Mortenson, Editorial: Alan Chimenti
This is Susan. She’s driving a Honda Insight, the electrical car that makes saving the planet a full on blast. Written and Directed by Brian Bacino, AD: Ken Woodard, DP: Kevin Emmons, EP: Jed Mortenson, Editorial: Alan Chimenti
Working side by side with photographers Alexx Conroy and Jessica Tanzer, and under the watchful eye of AD Ken Woodard, we were able to capture print, OOH and in-store visuals simultaneously during the TV shoot.
Product and emotion were captured in Conroy and Tanzers photography, taking advantage of the same cast, styling and set ups from our TV shoot.
The cast of our Father & Son TV spot are captured simultaneously in this Conroy and Tanzer photography creating a beautiful synergy for the campaign across digital, outdoor, point of sale, and broadcast.
Sega Dreamcast was the first video game console with simple artificial intelligence that could learn a player’s tendencies. Playing off man’s inherent fear of machines taking over society, we created the “It’s thinking” campaign, which resulted in fan hysteria and a record shattering launch.
The campaign imagined that every Sega Dreamcast character from NFL2K to Sonic to Crazy Taxi to Ultimate Fighters and more, all lived together in a Dreamcast city complete with restaurants, DMV, and party houses. Pacific Data Images recreated the characters and athletes like Randy Moss and Jim McMahon so we could show the world how they lived, trained and played together inside the Dreamcast world.
This epic film, hailed by the gaming press as “the greatest video game commercial every made”, launched Sega Dreamcast with an insane adventure featuring a Play Station ninja spy trying to steal the very first Sega Dreamcast console, only to be thwarted by the machine that thinks and its inhabitants: Sonic the Hedgehog, Crazy Taxi Drivers, every athlete from NFL 2K, NBA 2K, MLB 2K, NHL 2K and every Ultimate Fighter from the Sega line up. Directed by John Moore (Behind Enemy Lines).
After the NHL Champion Detroit Redwings finished off a kid from the suburbs, Brendan Shanahan and Sergei Fedorov decide to call the kid on a pay phone and end up flirting with his mom.
Jim McMahon loses his cool at the local taqueria and has to be escorted out by Ultimate Fighters when talking to Randy Moss about how good he has it in Sega’s new NFL 2K video game.
This Crazy Taxi Driver is not making any friends at the DMV and the Ultimate Fighter working there isn’t having any of BD Joe’s antics.
These short :15 teasers dramatize how the Sega Dreamcast analyzes human players, planting the seed that this machine could think - man's ultimate fear.
Print & Posters
Print & Posters
Launch Print & Posters
Launch Print & Poster
Game print
Game print
Levi Strauss needed to create a whole new brand, different from its iconic Red Tab jeans, to introduce in Walmart and Target. Working with art director Eric Rindal and copy writer Clark Morgan, we dove into Levi’s archives to discover a value brand that Levi Strauss himself offered back in the mid 1870’s. The basis of that value brand formed our new Levi Strauss Signature introduction. We developed a whole new name, logo, identity, brand story, brand book, print, POS and the coolest in-store videos Walmart had ever seen. LSS was the most successful new product launch in company history.
This East LA bicycle gang shows how its done in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
Man's best friend helps provide the ultimate test of strength in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
These breakdancers are down with the extra strong denim in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
These double dutchers look right on time in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
Father and Son show off the reinforced belt loops in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
Mom's little darling is a torture test for these reinforced pockets in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
These skaters put the extra strength denim to the test in this Levi's Strauss Signature in-store video directed by Peggy Sirota with type design from Pittman Hensley.
Brand book, brand story by Brian Bacino, Eric Rindal and Clark Morgan tells the Levi Strauss Signature story and brand soul, featuring photography by Peggy Sirota.
Logo, Label & Packaging
Logo & Label designed by Eric Rindal
Packaging
Point of Sale & Print
Point of Sale & Print
Family Print
Family Print
Family Print
Family Print
Jimmie Johnson NASCAR Print
Jimmie Johnson NASCAR Print
Jimmie Johnson NASCAR Print
Final Jimmie Johnson NASCAR print
“Nice Pants” was the longest running campaign Levi’s Dockers ever created. Art director, Steve Fong, and I conceived the idea when Dockers wanted to inject the brand with youthful energy and step away from a reputation as golf pants for old white guys. From Dockers Khakis to Mobile Pants to Dress Casuals, the semi-sarcastic always amusing “Nice Pants” campaign evolved year after year building the brand to record sales.
A man's wife wonders how his Dockers Go Khakis with Stain Defender can be so clean when the rest of him is a wreck after his buddy's Las Vegas Bachelor Party in this eye popping TV spot directed by Albert Watson. GCD/CW: Brian Bacino, GCD/AD: Steve Fong
Christopher Guest lends his Directorial genius to this Dockers Dress Casual TV spot that offers man's answer to the little black dress. Written by GCD Brian Bacino, AD: Eric Rindal.
A bartender uses Xray glasses to see all the things Dockers Mobile Pants can store in this TV spot created by Brian Bacino, AD: Mike Powell, directed by Jim Sonzero.
A train operator slows her train down to get a better look at a man wearing Dockers in this TV spot written by Brian Bacino and shot in Berlin, Germany by Tarsem.
This American tourist just can't believe what a beautiful Parisian woman just said in this Dockers TV spot written by Brian Bacino, AD: Steve Fong, Director: Carlton Chase
A young woman brings her date home to meet the parents and somebody in the family really likes him in this Dockers "Nice Pants" TV spot written by Brian Bacino, AD: Steve Fong.
It looks as though a man might be jumping from a building but some people only notice his Nice Pants in this Docker TV spot written by Brian Bacino, AD: Steve Fong, Director: Carlton Chase
Love at first sight doesn't always work out as in this Dockers "Nice Pants" TV spot written by Brian Bacino, AD: Steve Fong, Director: Carlton Chase
A young man pays the ultimate price when he's caught messing with another man's Indian motorcycle in this Dockers "Nice Pants" TV spot written by Brian Bacino, AD: Steve Fong, Director: Carlton Chase
Levi’s wanted to take over the wide leg jean trend they almost missed. They needed a campaign that would give the late-to-the game brand some street credibility with teens. Oh we did that. We also scared the hell out corporate America and the letters flew in! Fortunately, what made adults nervous made kids buy in and the jeans flew out the door.
Beautifully directed by Jim Sonzero, this campaign launched Levi's Wide Leg Jeans. Man, check out the Trade Towers and the epically cool graphic branding by a young Brian Collins. Possibly my best written voice over copy, ever.
Maybe it’s time for the adults of this world to listen to the next generation. That’s the concept behind this campaign launching Levi’s Wide Leg Jeans, Directed by Jim Sonzero, graphic design by Brian Collins. Kids loved this campaign. It made adults nervous.
I was lucky enough to have worked with the finest directors, editors, and motion graphic artists in the industry, including Angus Wall, who created this type driven spot from a script that originally called for a voice over. Angus was so right.
eBay wanted to shift it’s reputation as an auction site and become known as a mobile shopping experience. We created video to demonstrate the new Go-shopping mobile app and placed QR codes on busses and bus shelters, where people could download the app and go directly to buy merchandise.
This couple is so done with the mall thanks to eBay mobile, written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer.
Using eBay mobile this clever woman puts an end to the sales guy dance. Directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
These QR codes led directly to on sale merchandise.
To grow Levi’s Dockers from a guy’s guy pants brand to a casual fashion brand for Men and Women, we created Dockers San Francisco inspired by the sophisticated yet never stiff San Francisco life style. The effort became a global avatar for marketing and design.
Dockers launched a new line for men based on the four key dress occasions: WORK, WEEKEND, DRESS, GOLF in this TV spot written by Brian Bacino, AD: Tim Bremner
Dockers San Francisco, a new line for men and women, was launched with His and Her versions of this Trolley TV spot, written by Brian Bacino, AD: Tim Bremner, Director: Gerard De Thame. This is His POV.
Dockers San Francisco, a new line for men and women, was launched with His and Her versions of this Trolley TV spot. This is Her POV.
We created the “Dress to Live” campaign to introduce Dockers new line of performance wear with flexible waistbands, stain defender, and never iron cotton. AD Robert Lussier and CW Jen Larson suggested the song “This is the day” by The The and director Malik Sayeed made the spot dance.
Print & OOH
Print & OOH
Print & OOH
Transit station take over
Transit station takeover
Dockers SF Store
#Adulting — that moment when 20 somethings, for the first time, find themselves doing very grownup things. When Honda wanted to sell to Millennials, CW Rob Leon and AD Sarah Inglis created a campaign younger drivers could totally relate to that suggested Honda is the perfect car to take on all your #Adulting activities. Huge production props to BENT Image Labs and directors Soloman Burbridge, Joshua Cox and Rob Shaw for creating a look that seems to be homemade and organic, just the way the target likes it, yet jumps from the small mobile screen with cutting-edge technology. .
You know you're #Adulting when your carless existence is holding you back. This millennial realized the deal and got himself a Honda Civic for less than some pay for their cable bill. CCO/CW: Brian Bacino, CW: Lesly Pyle, AD: Sarah Inglis.
You know you're #adulting when your need for speed becomes a need for space. CCO/CW: Brian Bacino, CW: Lesly Pyle, AD: Sarah Inglis.
Even though she'd rather have candy for dinner, her HRV makes her look so adult you'd never know she hasn't made her bed all week. CCO: Brian Bacino, CW: Rob Leon, AD: Sarah Inglis
Our millennial hero observes he drives the same car as men who run the world, even though he brings his laundry home to his parents. CCO: Brian Bacino, CW: Bob Dorfman, AD: Sarah Inglis
When Madison Bumgarner came out of the bullpen in Game 7 of the 2014 World Series, to lock down San Francisco’s 3rd Championship in 5 years, the Giants became forever the pride of the city. However, another champion from across the Bay, the Golden State Warriors, would be coming to SF soon, and the Giants wanted to cement their title as San Francisco’s team. So we gave credit for the colossal feat to the city with our “We are SF. We are Giant.” campaign that featured heart felt interviews with a band of very grateful Giant superstars as well as a Clio winning launch film.
This Clio Winning TV spot celebrates that one night, game 7, when San Francisco held its collective breath for one giant moment. CCO & Film Director: Brian Bacino, Art Director & Concept: Ken Woodard, DP: Cliff Traimnan, EP: Mark Dwyer, Editor Jessie Boots, Ntropic
Buster Posey shares his intimate thoughts on what it’s like to play the game he grew up loving in this documentary style campaign conceived and directed by Brian Bacino, Edited by Jessie Boots, Ntropic.
Bruce Bochy shows his ironic wit in this doc-style TV spot about the SF Giant World Series MVP, Madison Bumgarner.
Hunter Pence shares what it was like playing against the Giants before he joined the team: "they used to wear me out".
Brandon Belt and Brandon Crawford have some hilarious observations about bobbleheads in this documentary-style TV spot for the SF Giants.
The secret to the San Francisco Giants 3 World Series Championships in 5 years was the bullpen. Known as the Core Four - Jeremy Affeldt, Javier Lopez, Sergio Romo, and Santiago Casilla share their intimate thoughts about their band of brothers.
Outdoor & Transit
Outdoor & Transit
Outdoor & Transit
Brand Train
Street banners
Ball Park Banner
When San Francisco shocked the baseball world to win it’s first World Series Championship we created a legacy campaign and brand line that gave credit to Giant fans and reflected the team’s make up of 25 guys, no super stars, each selflessly playing for their teammate. “Together We’re Giant” not only spoke to the team’s unity and how the fans motivate them to great heights, but also to the character of the entire organization and its involvement with the community.
Tim Lincecum, Matt Cain, Freddy Sanchez, and Pat Burrell help a priest with a confession in this hilarious, yet controversial, TV spot written and directed by Brian Bacino, AD: James Phillips, DP: Cliff Traiman, EP: Mark Dwyer
Bruce Bochy, Brian Wilson and Pat Burrell help a high school kid pass her driving test in this hilarious TV spot for the SF Giants written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
Buster Posey, Matt Cain, Jeremy Affeldt, Sergio Romo and Andres Torres help a fan escape his boss so they can go to the game in this funny TV commercial for the SF Giants written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
When "the machine" volunteers to help a Father & Son with the sex talk, manager Bruce Bochy wisely intervenes in this hilarious (especially the inside joke) Together We're Giant spot featuring Brian Wilson, Pat Burrell, and the Skipper.
When a salesman closes a deal over the phone Buster Posey, Mike Krukow and the World Champion San Francisco Giants help him celebrate in this funny TV commercial for the San Francisco Giants written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
Andres Torres and Cody Ross help a fan break up with her boyfriend in this Together We're Giant spot written and directed by Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
Outdoor, print and digital featured the bracket graphic from TV to integrate the look of the entire campaign. AD: James Phillips
Street banners
We won the MTV account at FCB San Francisco in a pitch against NYC’s best agencies by reminding Viacom that while ratings, their very life line, may be tied to new lifestyle and reality shows like “The Real World”, the network’s soul had to remain about music first.
We boldly and unapologetically told their executives that it didn’t matter that the all music video segments came in last in the ratings. We convinced MTV to forgo tune in advertising for specific shows, and instead use the majority of their efforts to reinforce their place as the center of music. We told them its so integral their tag line should simply be, “Music Television” and every musician that visits their studios should be asked to say it in their own way.
I had such a talented crew, including my partner GCD/AD Steve Fong, CW Suzanne Finnamore, AD/Designer Sean Mullens, CW Ward Evans, AD John Benson, CW Jim DiPiazza, AD John Davis and great account people and planners like Patrick Kiss and Bonnie Wong. And none of this could have happened without an inspired client like Alan Broce from MTV.
Brian Singer (Usual Suspects) directed this spot starring Busta Rhymes at the NYC DMV. Then, Ajax has to jump into action when some kid gets ahold of some bad Music Television in a spot created by John Davis and Jim DiPiazza.
Can you identify the rock star from these intimate details? If you watch enough MTV you’d know this is Gwen and Sean. That’s the idea behind this remarkable poster series.
If it’s killing you, email me and I’ll give you all the answers.
This genius poster and outdoor idea from John Benson and Ward Evans invented language that would only make sense if you watched enough MTV
Each month, we’re tasked with creating content to announce a sales event that helps Nor Cal Honda stand out amongst the more typical tier-two auto advertising. These hard-hitting campaigns are disguised as fun story spots, helping our Clients cut through the sales event clutter and rack up actual sales.
What do women really want for Valentine's Day? This Honda Valentine's Day Sale TV concept, written by Suzanne Finnamore and Directed by Brian Bacino, let's everyone in on a little secret. DP: Svetlana Cvetko, EP: Mark Dwyer, Editor: Jessica Congdon, Umlaut
Using an Interrotron, which allows actors to look directly into the eyes of the director while looking at the camera, we created these authentic social videos of women telling camera what they don't want for Valentines Day. Created and co-directed by Suzanne Finnamore, AD: Ken Woodard, CCO & Co-director: Brian Bacino, DP: Svetlana Cvetko, EP: Mark Dwyer, Editor: Penny Krueger, Rough House Editorial
Time to play, "guess what I want". These ladies tell it like it is in this Honda Valentines Day Sale social video created by Suzanne Finnamore and Ken Woodard.
To move Honda’s smaller car inventories, we created the “Go Small Get Big” sales event. The campaign, conceived by Corey Stolberg and Bob Dorfman, featured fun perspective juxtapositions to dramatize that when you go small with a Honda, you get big on performance and value. CCO & Director: Brian Bacino, DP: Kevin Emmons, EP: Jed Mortenson CW: Bob Dorfman, AD: Corey Stolberg
Parents can't wait to take their kids back to school in this End of Summer Celebration event spot written and directed by Brian Bacino, DP: Kevin Emmons, EP: Mark Dwyer
To celebrate Honda's annual Dream Garage Sales Event we created a CGI Dream Commute tracked by the Coaster's "Life is But a Dream". Directed and animated by Bent, accept for the sudden reality scene, which was shot by Harrison and I in my car on Broadway with real live San Francisco construction traffic. CW: Harrison Chapman, AD: Sarah Inglis
The Gingerbread Man needs a Honda quick because everybody is trying to eat him, which gives our Honda dealer a tasty idea. AD: Sarah Inglis, CCO & Director: Brian Bacino, Animation: Bent
George Washington and Abraham Lincoln enjoy breakfast while talking about the unprecedented President news. And yes this was a few weeks after President Trump was sworn in, so our tongues were firmly planted. It was still kind of funny then. CW: Bob Dorfman, AD: Corey Stolberg, CCO & Director: Brian Bacino, DP: Cliff Traiman, EP: Mark Dwyer
George Washington and Abe Lincoln are bummed that their birthdays are combined but they're stoked about the deals on Hondas. Lesly Pyle conceived this spot when Client said no Trump jokes this year.
My partner Steve Fong and I helped land Fox Sports for FCB when we wrote the network and asked if their marketing department was tired of getting its ass kicked by ESPN.
Guess what? They were. So they gave us the assignment and that kicked off an excellent adventure as we spent the next several years creating campaigns for the NFL, MLB, NHL, and a few brilliant Fox Sports Net brand campaigns.
Terrell Owens stars in lots of dramatic moments all leading to his biggest role yet: his contract year, in this mixed highlight film and animation spot created by Matt Reinhard and Paul Carek. Animated by Motion Theory.
When the Cowboys take an embarrassing turn, owner Jerry Jones calls on the calvary in the form of Hall of Fame head coach, Bill Parcells in this mixed film and animated spot designed by Motion Theory.
Bold and brash rookie Tight End sensation, Jeremy Shockey put a target on his back with his play and his trash talk. Will there be a sophomore slump with the whole league taking aim? Created by Matt Reinhard, Paul Carek, and Brian Bacino.
The legendary Dallas Cowboy wide out let me and my partner, Steve Fong, in on a little secret: his greatness was written into his contract. Doug Walker brought artful genius to the edit and David Della Santa made it reel worthy with his inspired music.
Michael Strahan doesn't care about embarrassing you on Sundays, as he tells me and Steve Fong in this candid interview. What's amazing about this whole campaign is how different athletes sound when you get the camera out of the room. I remember after our interview, Strahan asked Steve and I what we were getting up to later, which we played off as him just being cool and making conversation. It wasn't until we were in the Lincoln Tunnel heading back to our hotel that we realized he wanted to hang out. He’s just a cool dude, as the whole world knows now. Amazing when you realize superstar athletes are just people.
I thought it was pretty cool when Jerry Rice, arguably the NFL's greatest receiver, shut his eyes during our interview and shared this soulful account of what went through his head when the ball went in the air.
He's down there all year long watching his teams and doling out coaching tips from his recliner, just like the rest of us sports fans in this "We Know the Feeling" campaign directed by Felt.
Sports bring people from all walks of life together as in this "We know the Feeling" spot for Fox Sports directed by Felt, created by Brian Bacino and Steve Fong.
Fox Sports Net knows exactly how you feel about sports in this campaign I created with AD Eric Rindal, directed by Felt.
